Nursem Story

Our story

The skincare brand born on a nursing ward. Discover more about our journey creating the Nursem range below.

Born on a nursing ward

As a paediatric intensive care nurse, our co-founder, Antonia often came home with sore, cracked and bleeding hands from the constant hand washing at work.

Knowing that this problem affects nearly all nurses, Antonia and her husband Jonny started working on a hand cream formula. They wanted the product to be effective, natural and something nurses could use repeatedly throughout a busy shift. So for seven years they worked with a group of British nurses, laboratories and Newcastle Science City to create Nursem.

Making Nursem

After spending seven years perfecting our five star hand cream, Nursem has become a passionately advocated brand, loved by nurses, beauty editors and many more – not only because it works so well but also because we give back to nurses and midwives through the Nursem Promise.

We’ve been overwhelmed by the incredibly positive feedback we have received from everyone who has used our products – with 99% of reviewers recommend Nursem.

Many thanks to the following organisations for their support throughout our journey.