THE NURSEM PROMISE
Care for the hands that care for us.
BUY ONE · GIVE ONE
WATCH THE BRISTOL PROMISE DROP
APRIL 2026
For every product sold, we give a month's worth of free Nursem to a nurse or midwife.
This is the Nursem Promise.
Born on a nursing ward
It started with hands that wouldn't heal.
As a paediatric intensive care nurse, our co-founder Antonia often came home with sore, cracked and bleeding hands from the constant hand washing needed to keep her young patients safe. In 2009 it became so bad she was unable to work for several weeks.
So with her husband Jonny, she spent seven years developing a hand cream gentle enough for a busy shift. Rather than simply sell it to nurses, they decided to sell it to everyone and give it free to nurses.
WHAT IS THE NURSEM PROMISE
Serving the community we started with.
A member of healthcare staff washes their hands, on average, 50-60 times a day. It's completely unavoidable, the only way to protect both their patients and themselves, but it breaks the skin down, and all too often leaves them unable to work.
We've spent years developing products that really work, award-winning skincare built for hands working in the harshest conditions. In 2019 we asked ourselves how we could also serve the community we set out to help in the first place. That's when the Nursem Promise was born: for every product sold, we give a month's worth of free hand care to a healthcare professional, a nurse, midwife, doctor or physiotherapist.
Through your purchase, you really do help care for those who care for you.
THE COMMUNITY WE SERVE
THE WHY
Antonia's story is not an exception.
One unavoidable act, repeated all day and this is what it costs the people who care for us.
THE CAUSE
55× a day
A nurse washes their hands up to 55 times a shift, necessary to protect patients, but it strips the skin's natural protective barrier.
THE CONSEQUENCE
87%
of nurses suffer from severely painful skin conditions during their career, many severe enough to keep them off the ward.
THE COST
£9m a year
is spent by the NHS every year covering sick absence caused by contact dermatitis alone.
A workforce paying for it with their own skin. The Nursem Promise exists to give something back.
HOW IT WORKS
Buy one, and a nurse gets a month of care.
Your purchase kickstarts an infrastructure of giving that gets essential care into the hands of those who need it most.
STEP 01
YOU BUY
Every product you buy earns one Promise.
STEP 02
WE PACK
Each month we audit every Promise and pack a month's supply.
STEP 03
HOSPITAL RECEIVES
We bulk deliver a Promise drop to a hospital ward.
THE ROAD TO A MILLION
We're counting down to one million Promises.
248797
to go
751203 Promises already delivered to healthcare staff since 1st March 2019.
Launch · 2019
Goal · 1,000,000
Milestones along the way
621,092
promised delivered By June 2023
751,203
promises delivered in 2026 so far
94,748
With Space NK
4,000+
Nurse community
PROMISES IN ACTION
Happy faces. Happy hands.
Warmth, joy and a few happy tears from recent Promise drops on wards across the country. We couldn't do it without you.
Southmead Hospital, Bristol
April 2026
24,000 promises delivered
Royal College of Nursing Student Festival
June 2026
2,000 Promises
NHS Lothian
May 2026
13,600 Promises
Royal Victoria Infirmary, Newcastle
March 2026
16,000 Promises
Manchester Royal Infirmary
December 2025
1,400 Promises
SEE YOUR IMPACT
Every order adds up.
Drag the slider to see how a year of Nursem looks and how much free hand care it sends to the front line.
30
days of free hand care given to healthcare staff
One order = a full month of care for a nurse.
What we give
One pack. A whole ward.
Every Promise Pack holds four large bottles of hand cream, six times the size of our standard tube.
That’s enough to be shared across a ward of up to 40 nurses, so the whole team feels it, not just one person.
OPEN IT UP
What's inside a Promise Pack?
Give the box a tap to peek inside.
The Promise Pack
Tap to open
Inside every pack
- 4 x 500ml Caring Hand Creams
- 6 branded Nursem pens
- A handwritten thank-you to the team
"
It works and it gives back to nurses. A great hand cream with a good heart.
Nursem customer · survey response
Your questions answered
Nursem Promise FAQs
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We distribute the Nursem Promise mainly through partnerships with NHS trusts across the UK, helping us reach staff members with the most acute need. We also run regular campaigns that give our customers the chance to help decide where the Nursem Promise should go next. To stay updated on our latest Nursem Promise drops, exclusive benefits, and offers, sign up to our healthcare professionals mailing list below:
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In an ideal world, we would love to support everyone through our Promise, and we truly value the incredible work done by individuals across all sectors. However, as a small business, we must currently limit our send-outs to registered healthcare workers. Supporting nurses and midwives has always been at the heart of our mission, and it's important that we stay true to that focus. That said, we're pleased to offer a special discount for key workers, which you can explore here: Key Worker Discounts
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Please see our map to find out where we have sent the Nursem Promise already.
Impact Reports
Nursem Promise News
Read our 2024 Report
As of May 2024, we're proud to share that we've delivered 638,087 Nursem Promises. This milestone reflects the continued support of our customers and partners, and the dedication of our team in ensuring every Promise reaches the nurses, midwives, and healthcare workers who need it most. With each product sold, we remain committed to our founding mission.
Read our 2023 Report
We're proud to announce that since our launch on 1st March 2019 to end of June 2023, we're on track to send a total of 621,092 Nursem Promises. This includes the 40,000 Nursem Promises we are delivering to hospitals in Newcastle and Birmingham to celebrate the NHS's 75th Birthday on 5th July.