Why Vogue Editors love Nursem

Vogue press

As a small business, it’s incredibly rewarding to be recognised by influential platforms in the media. With the recent need for persistent hand washing, hand care products have been a hot topic among news and beauty platforms, with many publications featuring their favourite products to combat dry and sore skin.

We were absolutely thrilled to discover that our hand cream has been a huge hit amongst editors at British Vogue, who have advocated our products to their readers in various articles.

Elle Timms, the network editor at British Vogue, wrote that “A friend recently shared this product that smells great, truly works and – crucially – supports a wonderful cause.” The fact that word of our Nursem Promise is being spread among influential online publications is a truly exciting prospect.

Beauty and lifestyle director, Kathleen Baird-Murray wrote a piece titled, 8 Key Beauty Products To Know About This Week, and we were incredibly humbled by her advocacy of our brand:

“On the beauty desk, we’re all huge fans of this small but significant brand. Even before Covid-19 invaded our lives, they were gifting a month’s supply of hand cream to an NHS nurse or midwife for every product sold in the UK. Now they’ve stepped up their efforts even more – donating 10,000 hand creams to NHS workers who find themselves washing their hands up to 55 times a day, which leads to dryness, cracking and dermatitis. Highly commendable philanthropy aside, we genuinely love this cream”.

And finally, Lisa Niven-Phillips featured us in her list of 7 Independent British Beauty Brands To Support Right Now. Not only did we gain recognition for our recent #HandsUpForNurses initiative, but we also learnt about other amazing British beauty brands who are doing incredible philanthropic work during this uncertain time.

Thank you to everyone at Vogue who is supporting our mission right now. We’re incredibly grateful for your features. Have a read of the press coverage below:

The Vogue Edit: What We’re Loving This Week

8 Key Beauty Products To Know About This Week

7 Independent British Beauty Brands To Support Right Now

10 Of The Best Hand Creams To Soothe Dry, Over-Scrubbed Skin